In case you are unfamiliar StumbleUpon is a user driven network to find new sites.
The basics are as follows:
- Install Toolbar
- Click a few categories you are interested in
- Hit Stumble
- You are whisked away to a new site that users with similar interests liked
- You can vote thumbs up or thumbs down on the new site
- The system learns your likes and dislikes while showing you more and more interesting sites.
- Advertisers can pay to have their sites show up during your stumbles and you still have the ability to thumbs up or thumbs down the site.
- You can pay 20 bucks a year to get a premium membership to skip the ads.
On a side note eBay acquired them in a bidding war with Google about a month ago.
For the advertiser its great. A highly targeted, attentive audience. The only problem is that you must be showing something of interest, otherwise guess what; they stumbled on to the next site, or even worse gave you thumbs down. Once you have the campaign up and running you can see the outcome of your efforts with these graphs.
This next graph is for a software company targeted in the entrepreneur category.
I have used Stumble Ads for 3 to 4 different sites and have had great success with acceptance in the community. One campaign has over a 90% acceptance rate with about 20 people per day liking the site enough to thumbs up it.
Now for the bad part, as far as conversions go I haven’t seen much yet. Brand recognition is where StumbleUpon shines.
When setting up the account you can choose from an assortment of preset categories.
As you can see from the above images you can really limit where your ads are shown. You should try and be as specific as possible when doing this to get the best result.
I would recommend Stumble Ads for brand marketing. You may not get a lot of sales off the bat but you can measure your efforts and get that nice warm and fuzzy feeling inside when the community likes what you are offering.