Hornswaggled

A time has come and gone with Joost. No need to request invites!

They have been using the private beta as a way to get people interested in the site for about 2 years. They have finally pulled the plug on the exclusivity and are allowing anyone who wants to check out their system access. It was an amazing marketing feat that they were able to get so much attention to a closed and invite only platform. I doubt they would have had the same success and amount of users had they done this from the beginning.

This reminds me of the little kids on the playground that only want something that they cant have, once they obtain the object it doesnt provide them with much gratification. This was the case with Joost, a neat concept and a very real possible market mover but as of now it is still on the playground.