This is an example of an SEO company not being legit with its customers. Good listen even if its a bit old. Stay away from companies that wont tell you what they are doing exactly.
The sales rep mentions meta tags are secret sauce. Funny that this ‘secret’ is published for all to see on the websites that supposedly rank. Why not just be upfront, unless there is something to hide?
Does anyone have any experience with Outrank? If they can streamline the Local listing process for clients that may be worth the fees itself as many small business owners wont take the time to do so.
If you have questions about Outrank.com give them a call and chat directly, or read the SEO Scam list here and see how they defend themselves in public. I do not have any personal experience with them.