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Archive for the 'Marketing' Category

I just received the first shipment from StartupSchwag. They send out promo items from startups to people who are interested in this normally free stuff for a small 14.95 fee. I was excited to get my hands on the package as I have been waiting for it since signing up for the service after reading [...]

Here is a quick and fun little tool that shows you the demographics for a certain keyword or url.
Microsoft Demographics Prediction Tool.
It is always useful to know your audience so tools like this are always welcome. They are not 100% accurate like most tools but they offer an insight and a good ballpark range. [...]

A time has come and gone with Joost. No need to request invites!
They have been using the private beta as a way to get people interested in the site for about 2 years. They have finally pulled the plug on the exclusivity and are allowing anyone who wants to check out their system access. It [...]

SubvertandProfit is known for allowing people to buy “diggs’ on the popular digg.com news site. Today they opened up the marketplace so advertisers can buy positive ‘thumb up’ from StumbleUpon for any url of their choice. The first thing you would think of is that the here comes the spam, while that may be a [...]

So Google decides to have a little fun at eBay’s expense and holds a ‘Freedom Party’ right before eBay hosts its own eBay sellers event. This was an attempt by Google to gain some momentum in allowing Google Checkout as a payment method in the eBay marketplace. Well eBay didnt take to this idea to [...]

I just noticed that eBay is promoting StumbleUpon directly within the eBay marketplace. See the screen shot below.

Here is another image of the small ad, notice the lower right hand
button.

I just logged into an Adwords account that I manage and saw the above image. Click the image to see the larger legible version. I did not sign up for the beta access to this product and really don’t know much about it. It is very interesting though. I know Google was having a [...]

In case you are unfamiliar StumbleUpon is a user driven network to find new sites.
The basics are as follows:

Install Toolbar
Click a few categories you are interested in
Hit Stumble
You are whisked away to a new site that users with similar interests liked
You can vote thumbs up or thumbs down on the new site
The system learns your [...]

The first round was won by Payperpost but Google has recently updated their algorithm and it looks like the PPP ads are not working like they used to. I have been an advertiser with PPP for almost a year now (the beginning) and their paid ads worked great in the serps. As of a few [...]

Just an FYI it looks like Google has just updated the pagerank that their toolbar shows. This is not a rankings update but more of an update just for the people who use this toolbar. These updates are typically done quarterly.
This site went back to a PR5 with this update, would be great if it [...]

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